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Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and give your own opinion. 
 
解析
 
本次考试是关于对广告的看法。对广告,我们平时讨论都很多,一般是爱恨交加的情绪,因此烤鸭不会没有思路。纵观雅思近年考试,广告类话题出现频率很高,而且也经常出现,大家备考应该多关注这个话题。
 
以下是我们收集的近 5 年雅思广告类作文的命题方向。
1
2014/11/13
食品广告是否应该和香烟广告一样被禁止?

Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?

 
2
2013/5/16
 

Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic.

 
3
2012/5/10
用户会受广告影响吗?如何保护用户不受广告影响?

Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?

 
4
2012/7/7
广告旨在增加产品销售数量,而不是推广其质量。你觉得这个说法有道理吗?

To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.

 
5
2012/10/27; 2015/7/11
广告让我们变得相同,从而失去个性,你同意吗?

Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?

 
6
2011/6/25
广告到处都是,极大影响了我们的生活。那么,广告的积极作用多,还是消极作用多?

We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects?

 
7
2016/2/20; 2014/4/24;2016/7/9
针对孩子的广告应该禁止吗?

Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?
 
 

总结
● 广告可传递信息(informative)
● 广告鼓励人们消费,有利于社会经济发展
● 设计美观,可以给我们的生活增添亮色,具有美学效果(aesthetic)
● 广告往往夸大其辞(exaggerating),误导性强(misleading),从而让消费者上当受骗。
● 广告往往通过各种方式制造消费欲望,让消费者花钱购买很多不必要的商品(buy things they do not really need),从而引发一系列社会问题(social problems)。
●  广告往往显示社会差异,容易让人失去心理平衡。
 
具体到本次考试,其特点是对广告的影响加以具体限定:即广告有利于经济发展,同时广告会引起人们对自己的现状不满足。要求讨论双方观点,然后给出自己的观点。首先,广告鼓励人们消费,刺激人们的消费欲望,的确有利于社会的经济发展。其次,广告常常宣传一些高档消费产品,让很多人产生渴望,从而对自己的生活现状不满足,产生不幸福的感觉,同时,为了获得广告宣传的产品,有些人甚至会铤而走险,走上犯罪的道路。结论是:广告的确是有必要的,但要限制误导性的广告,同时用户也应该积极调整心态,尽量避免受到广告负面影响。
 
7分范文
 
Nowadays we cannot go anywhere without seeing advertisements of one kind or another. Thepenetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy, where to buy and how to buy, but it also has negative effects on individuals.
 
今天,我们走到任何地方都能看到各种各样的广告。广告深入到我们生活,已经如此之深,有时候我们甚至惊叹其无所不在了。广告当然很有用,它告诉我们买什么,去什么地方买,怎么买,但是广告对个人也有负面影响。
 
(1)本段以描写广告的普遍性来引入话题。
(2) Advertisements of one kind or another这样那样的广告(各种各样的广告)
(3) Penetration深入 (n.)
(4) Ubiquity无所不在(n.) ubiquitous无所不在的(adj.)
(5)Inform告诉
 
With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a close association between the strength of a country’s economy and the visibility of its advertising. The more advertisements are seen in a country, the more developed its economy is. The reason is simply that advertising encourages people to consume, even more than is necessary for them, and consumption, as our economics textbook would tell us, is key to the economic development. 
 
除了提供信息,广告还用吸引人的设计和图像试图劝说人们花钱购买其推销的商品或服务。这对一个国家的经济发展很重要。事实上,我们甚至能发现一个国家经济实力与广告的可见度之间有紧密联系。一个国家能看见的广告越多,其经济就越发达。理由很简单,广告鼓励人们消费(甚至超过其需要的程度),而正如经济学课本讲的那样,消费是经济发展的关键所在。
 
(1)本段讨论广告对经济发展的作用:先从两者的联系谈起,然后从理论上论证。
(2)Informative有信息量的
(3)Persuade劝说
(4)Association 联系;联想
(5)Visibility可见度;能见度
(6)Consume消费
 
 
However, advertising may also bring about negative impacts on individuals as well as the society. For one thing, advertising may make us less content with what we have and what we are now and leave us craving hopelessly for those unattainable commodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued on an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy. For another thing, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iphone 8, for he was told by advertising that claims iphone 8 is superior to its previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb
 
然而,广告也能给个人和社会带来负面影响。第一,广告可能让我们对已经拥有的和现在的地位不满,让我们十分渴望那些得不到的东西。我仍记得几天前,我路过一家超市时,看见一个小女孩眼巴巴地盯着一个广告牌,缠着她母亲买上面宣传的一个昂贵的玩具,但很显然,她目前买不起这个玩具。因此,广告在给我们提供有用的商品信息时,也在我们内心制造了不合适的欲望,让我们不幸福。其二,受广告言辞的诱惑,有些人甚至选择犯罪,而这又引起很多社会问题。比如,一个学生可能会抢他同学的iphone8,因为广告告诉他,iphone8优于之前的版本。同样,一个官员可能接受贿赂去买一座昂贵的湖边房子,因为广告说,住在那里会尽享豪华。
 
(1)本段讲广告对个人和社会产生的坏影响:广告可能造成我们不满现状,导致不幸福;广告可能导致犯罪等社会问题。
(2)Impact 影响
(3)Be content with... 满足于
(4)Crave for...渴望
(5)Unattainable 不可获得的;不能实现的
(6)Glue one’s eyes to...紧盯着......
(7)Pester for... 缠着要......
(8)Lure诱惑......
(9)Be superior to... 比......好
(10)Superb 绝妙的
 
In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay as far as possible away from the negative effects of advertising.      
   
我认为,广告在我们的经济生活中很有必要,因此不应该被禁止。但是,那些误导性的广告应该得到有效控制,而个人则应该努力远离广告的负面影响。
 
(1)本段为结论段,提出自己的观点。
(2)Misleading误导性的
(3)Keep...in check 控制......
                   
本文由沈阳雅思培训通途国际英语Lorraine老师为同学们总结的,希望对雅思备考的同学有所帮助,更多精彩内容请访问通途国际英语雅思频道。
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